/ Alias XUR
1st Liquid Latex Couturier
obstinateness to creativity...
Michael Schermons was born in a small romantic bavarian town in 1961. As a child he already developed a variety of artistic and inventive talents. Particular preferences were the fine arts, music and technology. Far from being an exemplary pupil, his obstinateness soon turned into a creative calling.
In 1982 he began his studies of art history and philosophy in Regensburg. As part of a group of befriended artists he often paticipated in exhibitions and initiated performances. During this time he earned his living through the self-tought production of leather clothing. This is when he discovered his interest in fashion design. Even back then, his unusual designs revealed an individual handwriting.
1984 he moved to the artist town Berlin to study idustrial design at the Acadey of the Arts (HDK). His focus was on fashion and product design. Here he became a student of world-class designers such as Joop, Gerd Hartung, F.C.Gundlach, Ulli Richter and Hans Röricht.
At a time when latex had no meaningful position in the fashion industry, Schermons realized the potential of this material for stylish clothing. He designed several latex collections that were presented at a fashion show to an international audience. XUR is born!
After his studies Schermons spent three years as a designer for renown fashion houses such as Monari.
When Schermons heard about liquid latex for the first time in 1994, he knew what his next collection would look like: seamless, colorful and sexy! He developed a method in which latex clothing is created directly on the skin. The result can be reused as often as desired and fits like a second skin. When Schermons presented his first collection made of liquid latex, observers were asking themselves if the sewing machine still had a future.
A media-storm on the horizon...
Schermons' introduction of liquid latex to the world of fashion produced a literal media uproar. German magazines, radio and television couldn't get enough of him and his new concept of clothing. The thirst of the media was quenched only after two years of coverage and the fascination of the public continues until today.
Schermons spent the following years extending his collection and introducing more of the public to the new method of clothing. He held numerous performances in Germany, Switzerland, Austria, France, Italy and Korea.
For Schermons liquid latex is more than a material. Its flexibility and simplicity keeps inspiring him to new creations. Many other artist have been inspired by Schermons' pioneering work and share his fascination for the material. Today there are hundreds of artists that have experienced this material and from the multitude of creations a new term emerged: latex art.